This knowledge of the audience may lead to a higher engagement with the product. Level 2 For more information, go to: Other target audience considerations include demographic age, gender, location and also psychographic interests, hobbies, lifestyle.
Cinemas are genres Romance would be for women simply because it would be a love story. Action would be men because of the thrill of a chase and fighting. Producers and audience this is very important because without how will any film be known and how will it be sold in shops without a certain audience.
Since the conventions of media change over time, a media product that was engaging to — and constructed by — an audience just a few years ago may not be engaging now. Audience engagement with, consumption and reading of media narratives.
One way this is done is through the interpretation on the product. Present Day Audiences A present day audience is an audience that will consume the media narrative now. New information could have come out about the film, director or actors that create new readings of the text.
Depending on when the original product was produced, the producer may also be able to control how the media product is consumed. Some media narratives try to appeal to a broad audience. The target audience or target market is the specific group of people that the narrative was made for. These different types of consumption may change how audiences understand the codes and conventions in the media narrative, or it may also change how they read and understand it.
How different audiences from different periods of time engage with, consume and read media narratives When an audience engages and consumes a media narrative can change their reading of it. If you take someone on a date to the cinema, and they break up with you straight after the movie — you will probably have a negative reaction to that movie.
The medium the narrative is in. Through this the media has a relationship with the audience. The producer will pitch his or hers idea and then after that process they will look at surveys that will show what actors are popular for their audiences and how many actors they will need also to see what genres their audience prefers.
Did it receive positive or negative reviews. This would have an impact in how those products are constructed to meet the wide variety of needs. The audience might discuss with their friends the film they just saw and share what they thought of it, or they might go on social media to do the same.
Present Day Audiences A present day audience is an audience that will consume the media narrative now. It could be nominated for awards and be seen as more prestigious or be seen as a dud film and not to be taken seriously.
Producers need media asset management systems and metadata creation and management capability to organize their content assets and serve content up based on individual preferences. However this is now changing with some films going straight to video on demand services or streaming services with a big loss of control of how they are consumed.
The target audience or target market is the specific group of people that the narrative was made for.
This stays in the minds its a bit like the perfect model approach the perfect man or women and from that subway consumers will look and say this is delicious and i would want to be like that man or that women they are trying to fix the perfect image into the minds of the public.
The technologies used to consume the narrative. Think about the last film you enjoyed — what part of it made it unique, or why did it hold your attention. This information from which the producer has gathered will go to the writers and directors and they will see if the survey has the correct information.
Audiences might be using a media product to help to connect with friends, family or society. When looking at different ways a product can be read you are discussing active audience theory. When reading the media narrative, the intended audience will hopefully be likely to read the product how the producer intended.
Other media narratives may strive for a niche audience — a more specific subset of people. Media consumers are organised into identified groups based on such things as lifestyle or earning power by producers, broadcasters, and advertisers who can then target consumers.
I like the fact that KFC sway to family because theirs more money in it and if they show a Family having a meal all together having a great time and other families look and think we can share a lovely meal with my family and i think that KFC does bring family together and i think its a great way to get profit and its working for them.
Some audiences find it difficult to watch black and white films or find older horror films not as scary as newer ones. Some media narratives try to appeal to a broad audience.
The environment the narrative is consumed in. When discussing the relationship between a media narrative and an audience, consider these questions: In just a few months prior understandings, cultural contexts and personal understandings can shift dramatically.
A media audience may be as small as one person reading a magazine or as large as billions of people around the world watching events, like 9/11, unfold live on television. Audiences have a complex relationship with the products they consume. Transcript of Understand the relationship between media products and their target audience Understand the relationship between media products and their target audience The Target Audience for the product I am focusing on doesn't necessarily focus on a specific gender, however looking from a stereotypical view, different parts of the Herald may.
Advertisement is the main form of income for media products and there is a direct relationship between advertisers and the audience.
The larger the audience, the more advertisers are willing to spend to place their advertisement there. Without money, media products would cease to exist as the whole point of media is to gain a profit by making money off their audience.
Advertisement is the main form of income for media products and there is a direct relationship between advertisers and the audience. Of course, it represents a flip of the traditional model for producers, and changes the relationship between producer and audience. Currently, the producer aims content at a target segment.
The audience responds by staying or switching the channel, and is measured through the lens of. Transcript of Understand the relationship between media products and their target audience Understand the relationship between media products and their target audience The Target Audience for the product I am focusing on doesn't necessarily focus on a specific gender, however looking from a stereotypical view, different parts of the Herald may.Relationship between the media products audience